• Once we had real enterprise pull, a new bottleneck appeared: me.
• I knew product and technology, but not systematic enterprise sales, fundraising at scale, or rapid operational growth.
• In 2018, we brought in an experienced operator who had already won in this market.
• With a stronger leadership team, Threekit raised $65M, grew from roughly 20 to 100+ employees, and achieved strong revenue growth.

The best technology does not always win. The best overall company usually does.